OUR IDENTITY

Our visual identity symbolises a convergence of pathology and technology, both of which are core to Innoquest’s differentiating edge.

By combining the coding language of ‘1’s and ‘0’s and the cocci, bacilli and spirilli shapes found in bacterial cell structures under the microscope, a unique typeface emerges to define Innoquest’s new DNA. The new identity captures the morphologic changes and signals the merger, transformation and creation of a new pathology lab - in pursuit of science, innovating for life. The spectrum of blue conveys the qualities of trust, integrity and credibility, which are ideal values for a company set in the 21st century.

Our Vision

OUR VISION

To be the eminent innovator,
and leader in advancing new frontiers in medical testing and diagnostics

OUR MISSION

To transform healthcare and
improve the human condition

Our Mission
Our Purpose

OUR PURPOSE

To save and improve every
patient's life

OUR VALUES

Our values shape our behaviour and guide our actions

THE PURSUIT OF

EXCELLENCE

CARE

FOR OTHERS

INNOVATION

THAT IMPACTS

TRUST

WITH INTEGRITY

Our story

Working with medical professionals to
solve complex health challenges,
we are driven by a shared vision to save and
improve every patient’s life.

Committed to delivering diagnostics
with precision, we innovate to empower
quicker and better insights,
so that doctors can help patients
make informed decisions
that will impact their lives.

Seeking knowledge that lies deep within,
we analyse every detail,
identify abnormalities and
build an intelligence for discoveries
vital to both prevention and cure.

Inspired by the pursuit of science,
innovating for life.